We evaluate and oversee the implementation of strategies that include:
Our unique approach evaluates key components that impact assets on both micro and macro levels.
- branding
- reputation management
- asset management
- staffing evaluations
- marketing plans & evaluations
- market studies
- quality control
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Property Consulting Services
see project before + after
- Managing Principal and Founder
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“The owner of Optimal Collective Investments, Kaitlyn, worked exclusively with our team and our broker during an acquisition of a conventional asset that we were repositioning to student housing. Prior to acquisition, Kaitlyn conducted a property visit to assess the staff and overall property condition at the time, giving us a fresh perspective from an operational and marketing standpoint. By her ability to walk several units prior to acquisition and by the review of due diligence items provided to our brokers at the last minute, she was transparent with what needed to be done and advocated for us. One example led us to hold a significant amount in escrow to protect our liability from mis-managed furniture leases.
Testimonial
-Managing Principal and Founder
“The owner of Optimal Collective Investments, Kaitlyn, worked exclusively with our team and our broker during an acquisition of a conventional asset that we were repositioning to student housing. Prior to acquisition, Kaitlyn conducted a property visit to assess the staff and overall property condition at the time, giving us a fresh perspective from an operational and marketing standpoint. By her ability to walk several units prior to acquisition and by the review of due diligence items provided to our brokers at the last minute, she was transparent with what needed to be done and advocated for us. One example led us to hold a significant amount in escrow to protect our liability from mis-managed furniture leases.
Kaitlyn collaborated with our team, graphic design team, an interior designer and the entire management team to spearhead rebranding and capital improvement projects. When we purchased the property, there were several major deferred maintenance issues that needed to be addressed upon acquisition. Kaitlyn’s professional demeanor and ability to handle each project with the maintenance team and general contractor ensured quality control. Her communication plan for on-site staff to present to our tenants provided our tenants with a level of comfort, allowing us to increase rental rates and brought our pre-lease from 3% to 97% within about a six month period, although we acquired our asset well into the late leasing season. Her willingness to do what it takes to get the job done creates an opportunity for ownership groups to succeed.”
Asset Management
This platform is specifically designed for non-institutional ownership groups that need additional oversight on their assets. This strategy includes analysis of monthly property management reports, property visits, marketing and operational oversight, and more....
Our consulting services are catered to your specific property budget and needs.
This consulting strategy is intended to optimize your return on investment.
Are you allocating your spend to the most profitable areas? Are you coding your legitimate capital improvements to R&M when they should be below the bottom line?
We work closely with brokers and ownership groups on the front-end of the property acquisition process while evaluating market studies to establish optimal rental rates and ancillary income, creating and implementing a rebranding package, building a full marketing suite and can include capital improvement plans.
Property Acquisitions & Management Transitions
Kaitlyn's experience of new development lease-up includes over six years of student housing and multifamily lease-ups that have exceeded pro forma budget goals and have been pre-leased at 100%.
New Development
Lease-Up
Our consulting packages include a variety of services that span through the conceptual phase to project stabilization to continued asset management.
- Investment Group Owner
“Kaitlyn has worked with me on several of my multifamily and student housing developments over the last eight years. She has been involved and managed the entire process of development including branding, marketing, leasing, construction management and budgeting. She is very hardworking, trustworthy, smart and has an ability to lead and influence others for the betterment of each asset.”
Testimonial
We offer consulting packages that propose 30-, 60-, or 90-day marketing plans for on-site teams to implement based on ownerships short-term and long-term goals.
Owners often attribute occupancy concerns solely to marketing. Our approach evaluates other key factors including lead management. Let us ensure your spend is optimized!
a collaborative digital marketing & grass roots approach
Marketing
We work with several graphic designers that have produced sophisticated logos and website designs.
We value the importance of establishing a brand that accurately reflects each asset in their respective markets.
Branding
- Regional Director
National Property Management Group
"Kaitlyn possesses a remarkable ability to quickly evaluate property performance from both an operations and marketing perspective, and make recommendations to turnaround quick improvement and tangible results that impact the bottom line. Her experience and background provides relatability and trust from an on-site perspective, but also instills confidence at the executive level.”
Testimonial
A property’s reputation directly correlates to dollars.
Reputation Management
A highly desired community, in which residents feel at home, increases occupancy and allows owners to push rental rates.
Our consulting services offer both an online or on-site reputation management evaluation with proposed improvements. These services can offer a one-time follow up or a monthly evaluation.
- Partner, Brokerage Services & Senior Closer
“While working on acquiring and renovating a $11M, 344 bedroom community in Tallahassee, FL., Kaitlyn led the leasing team, working long hours, training new personnel, and working alongside the Purchaser through every difficulty that hit post-management transfer. She is a problem solver that puts out fires before they begin - which was the sole reason the community is almost fully pre-leased and a successful acquisition. Our team relied on Kaitlyn before the sale closed, and entrusted her in one of our most important clients and she handled every interaction professionally and tactfully.
Testimonial
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- Partner, Brokerage Services & Senior Closer
“While working on acquiring and renovating a $11M, 344 bedroom community in Tallahassee, FL., Kaitlyn led the leasing team, working long hours, training new personnel, and working alongside the Purchaser through every difficulty that hit post-management transfer. She is a problem solver that puts out fires before they begin - which was the sole reason the community is almost fully pre-leased and a successful acquisition. Our team relied on Kaitlyn before the sale closed, and entrusted her in one of our most important clients and she handled every interaction professionally and tactfully.
One of Kaitlyn’s most valuable qualities is her knowledge of marketing. She has the capability to understand the market but consider the client’s (in this case, Owner’s) budget and expectations. She handled the full marketing campaigns from start to finish, on her own, and exceeded the goals.
She can see both macro and micro levels of a whole project to adapt to college students or large scale investment groups who relied on her expertise to fully lease a property.”
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info@ocicollective.com
(615) 440.3585
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